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INVOICING

How to Get Real Estate Reviews on Zillow: A Step-by-Step Guide for Agents

Learn how to increase your online presence and attract more clients by getting real estate reviews on Zillow. Follow these steps to boost your reputation and close more deals.

June 2026·7 min read

You've spent years building your real estate business, but a lack of online reviews is costing you clients and deals. A recent study found that 85% of homebuyers trust online reviews as much as personal recommendations. Without a strong Zillow presence, you're losing out on potential sales. This post will show you how to get real estate reviews on Zillow and boost your online reputation.

Why this keeps happening

The problem is that many real estate agents don't have a system in place to ask for reviews, and when they do, it's often too late. Without a contract or agreement in place, clients may not feel committed to leaving a review. Additionally, the lack of a payment system can lead to delayed or missing payments, making it harder to follow up with clients for reviews.

Real example

Take Sarah, a top-producing real estate agent in a competitive market. She had a successful transaction with a client, but when she followed up with them for a review, the client claimed they never received the request. Sarah lost out on the opportunity to leave a review and potentially attract more clients. This is a common scenario for many real estate agents.

The habits that fix this permanently

These are the non-negotiables for getting paid reliably in your profession:

Create a contract or agreement that includes a clause requesting client reviews on Zillow
Implement a payment system that makes it easy for clients to pay and for you to follow up for reviews
Use a review management tool to track and monitor client reviews on Zillow
Train your clients to leave reviews on Zillow by providing step-by-step instructions
Make it easy for clients to leave reviews by including a link to Zillow in your contract or agreement
Follow up with clients after a transaction to request a review and provide incentives for leaving one

How to implement this step by step

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Step 1: Create a Zillow Review Policy

Develop a clear policy for requesting reviews on Zillow. This should include a clause in your contract or agreement that outlines expectations for client reviews. Make sure to communicate this policy clearly to your clients and provide them with a link to Zillow to leave a review. For example, Sarah could include a clause in her contract that states: 'By signing below, I acknowledge that I have been satisfied with the services provided by [Agent Name] and agree to leave a review on Zillow within 7 days of closing.'

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Step 2: Implement a Payment System

Use a payment system like Becflow to make it easy for clients to pay and for you to follow up for reviews. This will help you track payments and stay top of mind with clients for review requests. For example, Marcus, a real estate agent, uses Becflow to send invoices and payment links to his clients. He can then follow up with them for reviews and track their progress in the platform.

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Step 3: Use a Review Management Tool

Use a review management tool to track and monitor client reviews on Zillow. This will help you stay on top of reviews and respond promptly to any negative feedback. For example, Emma, a real estate agent, uses a review management tool to track her client reviews on Zillow. She can see which reviews are pending and respond quickly to any issues that arise.

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Step 4: Train Your Clients

Train your clients to leave reviews on Zillow by providing step-by-step instructions. This will help them understand the process and make it easier for them to leave a review. For example, David, a real estate agent, provides his clients with a link to Zillow and step-by-step instructions on how to leave a review. He also reminds them to leave a review after a transaction.

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Step 5: Follow Up with Clients

Follow up with clients after a transaction to request a review and provide incentives for leaving one. This can be done through email, phone, or in-person meetings. For example, Ryan, a real estate agent, sends a follow-up email to his clients after a transaction, thanking them for their business and asking them to leave a review on Zillow. He also offers a discount on their next transaction if they leave a review within a certain timeframe.

The Becflow solution

Becflow provides a comprehensive solution for real estate agents to get real estate reviews on Zillow. With AI-powered contracts, payment links, and automatic reminders, you can streamline your review process and increase your online presence. Sign up for a free trial today and start attracting more clients and closing more deals!

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