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INVOICING

How to Get Testimonials from Coaching Clients and Boost Your Credibility

Learn how to get testimonials from coaching clients, boost your credibility, and grow your coaching business with Becflow's expert tips and tools.

June 2026·7 min read

You've spent hours crafting a customized coaching program for your client, but when it's time to send the final invoice, they either forget to pay or leave a bad review. You've lost not only the payment but also the opportunity to showcase your expertise and build your reputation. In this post, we'll show you how to get testimonials from coaching clients and turn them into a powerful marketing asset.

Why this keeps happening

Coaching clients often don't provide testimonials because they're not required to pay for your services upfront, leaving you with a lack of leverage. Additionally, poorly designed contracts and invoices can lead to misunderstandings and a lack of accountability. Without a clear payment structure, you may also struggle to get paid on time, leaving you without the necessary funds to operate your business.

Real example

Take Sarah, a life coach who invested hours into creating a customized program for her client, Emily. However, when it was time to send the final invoice, Emily forgot to pay, and Sarah was left with a loss of $1,000 and a damaged reputation. This experience taught Sarah the importance of having a clear payment structure and a way to get testimonials from her clients.

The habits that fix this permanently

These are the non-negotiables for getting paid reliably in your profession:

Set clear expectations with your clients by including a payment schedule in your contracts
Use package pricing to create a sense of commitment and accountability
Offer session bundles to encourage clients to commit to multiple sessions
Use retainers to ensure regular payments and a steady income stream
Make it easy for clients to pay by providing a secure payment link
Request testimonials from satisfied clients to build your credibility

How to implement this step by step

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Step 1: Set Clear Expectations with Your Contracts

When creating your contracts, make sure to include a clear payment schedule and a description of the services you'll provide. This will help set expectations with your clients and prevent misunderstandings. For example, you can include a clause that states, 'Payment is due within 7 days of receiving the invoice.'

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Step 2: Use Package Pricing to Create a Sense of Commitment

Package pricing can help create a sense of commitment and accountability with your clients. By offering a bundle of services at a discounted rate, you can encourage clients to commit to multiple sessions and increase the chances of getting paid. For instance, you can offer a 'starter package' that includes 3 sessions for $200.

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Step 3: Offer Session Bundles to Encourage Commitment

Session bundles can help clients commit to multiple sessions and increase the chances of getting paid. By offering a discount for multiple sessions, you can encourage clients to book more sessions and build a stronger relationship. For example, you can offer a 'premium package' that includes 6 sessions for $500.

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Step 4: Use Retainers to Ensure Regular Payments

Retainers can help ensure regular payments and a steady income stream. By setting up a retainer with your client, you can receive a monthly payment for a set amount of time. For instance, you can set up a retainer for $1,000 per month for 3 months.

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Step 5: Make it Easy for Clients to Pay

Make it easy for clients to pay by providing a secure payment link. This can help reduce the number of delinquent payments and make it easier to get paid on time. For example, you can use Becflow's payment link feature to send a secure payment link to your client.

The Becflow solution

Becflow's AI-powered contracts and payment links make it easy to get paid on time and build your credibility with testimonials from satisfied clients. With our tools, you can set clear expectations, create a sense of commitment, and make it easy for clients to pay. Sign up for Becflow today and start building a strong reputation in the coaching industry!

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