How to Write a Medium Article That Gets Clients and Boosts Your Freelance Business
Learn how to write a compelling Medium article that attracts clients and boosts your freelance business. Get tips on creating valuable content that showcases your expertise and attracts potential clients.
As a freelance writer, you've spent hours crafting a well-researched and engaging Medium article, only to see it go unnoticed. You've shared it with your network, engaged with readers, and even promoted it on social media, but the response is lukewarm. You're left wondering what's missing. The truth is, writing a Medium article that gets clients requires more than just great content – it requires a strategic approach that showcases your expertise and attracts potential clients. In this article, we'll share practical tips on how to write a Medium article that gets clients and boosts your freelance business.
Why this keeps happening
Freelance writers often struggle to get noticed on Medium, despite their best efforts. This is because their articles lack a clear call-to-action, fail to showcase their expertise, or don't provide value to readers. As a result, potential clients remain unaware of their skills and services, leading to missed opportunities and lost income.
Real example
Sarah, a freelance writer, spent hours crafting a well-researched article on 'The Future of Content Marketing.' She shared it on Medium, engaged with readers, and even promoted it on social media, but the response was underwhelming. She realized that her article lacked a clear call-to-action, making it difficult for potential clients to get in touch with her.
The habits that fix this permanently
These are the non-negotiables for getting paid reliably in your profession:
How to implement this step by step
Define Your Target Audience and Create Valuable Content
Start by identifying your ideal client and creating content that speaks directly to their needs and interests. Research their pain points, challenges, and goals, and use this information to craft a compelling narrative that showcases your expertise and provides value to readers. For example, if you're a freelance writer specializing in tech content, create an article that provides actionable tips on how to optimize your website for search engines. This will not only showcase your expertise but also provide valuable insights to potential clients who are searching for similar information.
Use a Clear and Concise Writing Style
Use a clear and concise writing style that's easy to understand and engaging to read. Avoid using jargon and technical terms that may confuse readers, and use short paragraphs and bullet points to break up the text. For example, if you're writing an article on 'The Benefits of Using AI for Content Writing,' use short paragraphs to explain the benefits and challenges of using AI, and include bullet points to highlight the key takeaways. This will make the article easy to read and understand, and will increase the chances of getting noticed by potential clients.
Include a Strong Call-to-Action
Include a strong call-to-action that encourages readers to get in touch with you. This could be a link to your portfolio, a request for feedback, or an invitation to schedule a consultation. For example, if you're writing an article on 'The Importance of SEO for Small Businesses,' include a call-to-action that encourages readers to optimize their website for search engines. You could say something like, 'If you're interested in learning more about how to optimize your website for search engines, schedule a consultation with me today!' This will increase the chances of getting noticed by potential clients and will encourage them to take action.
Optimize Your Article for SEO
Optimize your article for SEO by using relevant keywords and meta descriptions. Use tools like Google Keyword Planner and Ahrefs to research relevant keywords and phrases, and include them in your article and meta description. For example, if you're writing an article on 'The Future of Content Marketing,' use keywords like 'content marketing,' 'influencer marketing,' and 'brand awareness.' This will increase the chances of getting noticed by search engines and will attract potential clients who are searching for similar information.
Use Medium's Built-in Features
Use Medium's built-in features, such as polls and quizzes, to engage with readers and increase visibility. These features can help you to create interactive content that encourages readers to engage with your article and share it with others. For example, you could create a poll that asks readers to vote on their favorite content marketing strategy, or a quiz that tests their knowledge of SEO. This will increase the chances of getting noticed by potential clients and will encourage them to share your article with others.
The Becflow solution
Becflow makes it easy to write a Medium article that gets clients and boosts your freelance business. With our AI-powered contracts and payment links, you can create a seamless client experience that builds trust and increases conversions. Plus, our automatic reminders ensure that you never miss a payment or a follow-up. Try Becflow today and start getting more clients and revenue from your Medium articles!
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