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INVOICING

What Percentage Deposit Should I Charge: A Guide for Freelancers and Service Professionals

Learn how to set the right percentage deposit for your business and avoid no-shows and lost revenue with Becflow

June 2026·7 min read

You spent hours crafting a proposal for a high-paying client, only to have them cancel at the last minute without paying for the work you put in. This is a painful reality for many freelancers and service professionals. A well-planned deposit system can help mitigate this risk and ensure you get paid for your work. In this post, we'll explore the importance of setting the right percentage deposit and provide actionable tips to help you do it.

Why this keeps happening

Freelancers and service professionals often struggle with setting the right percentage deposit because they're unsure about the industry standard, or they're afraid of scaring off potential clients. Additionally, they may not have a clear understanding of their costs, making it difficult to determine the optimal deposit amount. As a result, they may end up losing money or taking on too much risk.

Real example

Sarah, a freelance writer, lost $500 on a project because her client cancelled at the last minute without paying for the work. She had offered a 50% deposit upfront, but the client had only paid 25% before backing out. If Sarah had charged a higher deposit, she might have been able to recover some of the lost revenue.

The habits that fix this permanently

These are the non-negotiables for getting paid reliably in your profession:

Start by calculating your costs, including time, materials, and overheads, to determine the minimum deposit amount you need to cover your expenses.
Research industry standards and benchmark your deposit amount against what other freelancers and service professionals in your niche are charging.
Consider offering a tiered deposit system, with higher deposits for larger or more complex projects.
Make sure your deposit amount is clearly communicated to clients upfront, including in your contract and invoice.
Set clear expectations for when the deposit is refundable, such as if the client cancels within a certain timeframe.
Automate your deposit process using tools like Becflow to streamline your workflow and reduce the risk of lost revenue.

How to implement this step by step

01

Calculate Your Costs and Determine the Minimum Deposit Amount

Start by tracking your time and expenses for a few months to get a clear understanding of your costs. Then, use this data to calculate the minimum deposit amount you need to cover your expenses. For example, if you spend $100 on materials and $200 on your time to complete a project, you may want to charge a 30% deposit to cover these costs. Remember to also consider any overheads, such as equipment or software expenses, when determining your deposit amount.

02

Research Industry Standards and Benchmark Your Deposit Amount

Look for industry reports, surveys, or online forums to determine what other freelancers and service professionals in your niche are charging for deposits. You can also use online tools, such as the Freelancers Union, to research industry standards. Remember to adjust your deposit amount based on your unique situation and services offered.

03

Consider Offering a Tiered Deposit System

If you offer different types of projects or services, consider offering a tiered deposit system. For example, you may charge 25% for small projects, 50% for medium projects, and 75% for large projects. This will help you recover more revenue for complex or high-risk projects. Make sure to clearly communicate your deposit amounts to clients upfront.

04

Set Clear Expectations for Refundable Deposits

Make sure to set clear expectations for when the deposit is refundable, such as if the client cancels within a certain timeframe. You can also include a clause in your contract that outlines the refund policy. For example, you may state that the deposit is refundable if the client cancels within 24 hours of the project start date.

05

Automate Your Deposit Process Using Tools Like Becflow

Using tools like Becflow can help you automate your deposit process and streamline your workflow. You can create custom contracts and invoices that include your deposit amounts and refund policies. Becflow's AI-powered contract generator can also help you create contracts that are tailored to your specific needs and industry standards.

The Becflow solution

Becflow's AI-powered contract generator and payment link tools can help you create customized contracts and invoices that include your deposit amounts and refund policies. Our automated reminders can also help you follow up with clients and ensure timely payments. Try Becflow today and start recovering more revenue from your clients!

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